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Marketing Coordinator

Milwaukee, WI

Posted: 03/05/2024 Employment Type: Permanent Industry: Manufacturing

Job Description

Are you a marketing maestro with a passion for turning industrial prowess into compelling narratives? We're seeking a dynamic and strategic Marketing Coordinator to join our manufacturing team and lead the charge in showcasing the innovation and excellence woven into our products!!!

 

 

The Role

  • Work in conjunction with the Business Development Manager in supporting the Business Development initiatives.
  • Ensure all Marketing content is planned while promoting our brand as a top priority. Assist in creating innovative ways to grow brand and product awareness with existing and new customer base.
  • Lead execution of Social Media content across promotional platforms such as website, blogs and LinkedIn, etc. Ensure promotional and content strategies are implemented. Remain active with constant updates. Manage and evaluate content along with analysis using Google analytics and other web analysis tools.
  • Create content and coordinate production of Case Studies, Application Briefs, Brochures, High value quotes, and PowerPoint presentations to align to brand identity and proper company image using graphic design skills in creating company brochures and advertising.
  • Partner with Digital Design vendors to develop and launch new product images, product introduction and training videos.
  • Help target new customers with networking eventsconference calls, meetings, etc.
  • Assist with product demonstrations at trade shows, webinars, and training events.
  • Occasional travel as necessary to complete job responsibilities. Travel expected to be less than 10%.
  • Conduct e-blast marketing campaigns from data bases and provide qualified leads to the sales team.
  • Assist in collecting and evaluating key competitor marketing materials throughout the year. Conduct research and evaluate new emerging industry trends.
  • Assist the marketing team to complete all necessary documentation to facilitate creative kick-offs or launch for each promotional campaign.
  • Develop and manage the marketing materials inventory. Active involvement in continuous improvement and cost saving activities within Department. Strong attention to detail, time management, budget, and decision-making skills.
  • Serve as liaison with vendors. Use resources wisely and assist in evaluating potential new vendors.
  • Work very closely with Sales to analyze feedback and to ensure company goals are aligned and implemented.
  • Manage the relationship with other departments, employees, and sales reps. Communicate with all stakeholders .

 

 

 

 

Job Requirements

Requirements

  • Minimum bachelor’s degree in marketing or equivalent.
  • 2 plus years of experience working in a Manufacturing Marketing role in preferred.
  • Experience in web content development, Organization, B2B Marketing, WordPress experience, email marketing, and video editing is preferred.
  • Excellent writing and communication skills.
  • The ability to manage multiple projects at the same time in a fast-paced environment.
  • Proficient with MS Office (Word, Excel, PowerPoint)
  • Knowledge of Graphic Design using Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
  • Salesforce or CRM, Project Management experience would be preferred.

Meet Your Recruiter

Allison Enk
Senior Recruiting Consultant

I made the leap from retail management to recruiting and never looked back. I specialize in direct hire positions and I would love to support you throughout your entire process in finding your new career. At Hatch, we are boutique firm which allows us to give you the focus you deserve. As a mom of two, who loves the outdoors and cooking, I understand how important balance is and I want to help you achieve that too. Even if you do not see a role that fits what you are looking for, send me a message, you never know when the right role will come along. 

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